30th November 2017
22nd May 2017
As part of our marketing campaign, team members Elis and Nicolas reached out to a range of newspapers and radio stations to try and get the word out. After receiving a call from Rachel Gorman from Nottingham Post asking for more information about the project we were excited to see the first article on Foodprint released the following day.
The snowball started rolling and by 4pm of that day we had received calls from The Grocor Magazine, BBC Nottingham, Notts TV, had a reporter from Gem 106 come round to do a prerecorded interview and been booked in for a slot on BBC Radio Nottingham!
With a range of new press contacts asking to let them know when the shop opens to the public and donations to our jumpstart flooding in we couldn’t be more grateful or excited for the launch!
Portland Mystery Bags
8th May 2017
Armed with one hundred paper bags and a range of chocolate bars, sweets, capri-suns, fruit and hula hopps, the Foodprint team set up a stall in Portland Building on University Park. Stapled closed ‘mystery bags’ were sold for £1.50 each with the main objective of spreading the word about our project. All the bags contained business cards and we directed people towards our Jumpstart/ Facebook page wherever possible. We received a huge amount of support from staff and students alike, often getting donations without them taking a bag! We also were lucky enough to talk to people working in the university catering team, the sustainability team and the volunteering centre!
It was a really good chance to start telling people about what we are trying to set up and the positive feedback we received was very motivating. In total we raised £187.45 including donations- thank you so much to everyone that supported and to the team members that helped out!
Jumpstart Campaign Launch!
8th May 2017
After weeks of filming, script writing, networking and planning, Foodprint have published their Jumpstart campaign. We were lucky enough to get support directly from the Jumpstart UoN team who helped put the finishing touches on the project. We have a detailed marketing plan for the next few weeks to help spread the word and have organised a competition- the supporter that reaches the most people will receive a food & drink care package- this will include a litre of vodka, two bottles of wine, 5kg of Haribo, caterpillar cake, Ben & Jerry’s ice cream, two Pizza Express pizzas & much more!
To become a supporter, simply click the link to our Jumpstart page bellow, click on the supporters tab, click the thumbs up and share your personalised link! Help us hit the ground running in the race to end food waste.
Selected for Ingenuity 17 Top 20!
27th March 2017
After weeks spent finalising our business plan, it was submitted to the Ingenuity17 competition and selected for the next stage along with 19 other projects. With only a weekend to prepare, James and Elis put together a pitch and presented it to a panel of four ‘industry experts’ with the goal of convincing them of its validity and feasibility.
The presentation was recorded by Film AM and involved a 10 minute powerpoint presentation followed by 10 minutes of questions from the panel. The foodprint team laid out the key problems we are trying to combat, described the roles of each team member, explained how we plan to fit into the market, assessed problems we might face and conducted a SWOT analysis.
The presentation went very well and we have been offered further help from Ingenuity Lab in the form of contacts! Fingers crossed that our team gets selected for the next stage of the competition.
Foodprint Attends Ingenuity 17 Conference
17th-19th February 2017
In preparation of submitting our business plan to the ingenuity lab competition in the hope of receiving funding, foodprint were invited to attend a conference held in Trent Building. We were lucky enough to hear talks from a wide range of inspirational entrepreneurs including Mitchell Fasanya (Fanbytes), Sarah Iqbal (Biotaware) and Rob Carroll (Hayden Green Institute) to name a few. The importance of learning to work with other people and organisations rather than against them was a key theme throughout the talks alongside the necessity of both flexibility and perseverance.
The Ingenuity lab also offered us a chance to meet in small groups and talk to other entrepreneurs about their and our business ideas. A particularly impressive business idea we got to hear about in depth involved a fully automated driving test designed to combat corrupt driver licencing in Kenya that has resulted in more road fatalities than deaths from malaria. Presenting our business plan in this group setting meant that we not only practised pitching our ideas but also received very useful feedback and ideas from an outsider perspective.
Overall, the weekend was extremely interesting and inspiring, we aim to incorporate what we have learnt into the core principles of our business and hope the lab likes our business plan!